Branding and Identity / Graphic Design / Package Design
MODE Fashion
Geometric, bold, minimalist, and modern style
This French brand ("MODE" is french for "style") is a fictional high-end fashion retailer I created to perform a branding exercise. The brand specializes in very avante-garde, sleek, minimal clothing that is bright in color and bold in expression. This unique balance of opposites (minimal but bold, sleek but eccentric) posed a unique challenge in creating consistent branding that communicated both its high-end status without losing its quirky edginess. The logo treatment, colors, marketing design, and packaging design attempted to emulate both ends of that spectrum.
What did I do?
Develop logo concept and system, create color schemes, design marketing materials (magazine ads and billboard ads), design and build physical shopping bags and clothing tags
What tools an software did I use?
Adobe Photoshop, Adobe Illustrator, Cricut, Vinyl cutting and transferring
