Branding and Identity / Graphic Design / Package Design
Faci Skincare
Skincare that's powerful like medicine but soothing like nature.
This brand is a fictional skincare beauty and self-care dermatology product line I created to perform a branding exercise. The brand specializes in skincare that is powerful, like dermatologist recommended prescription skincare products, but still remains gentle and soothing. This unique balance of opposites (powerful and sterile, yet comforting and natural) posed a unique challenge in creating consistent branding that communicated both its clinical trustworthiness without feeling too cold, detached, or harsh in chemicals. The logo treatment, colors, marketing design, and packaging design attempted to emulate both ends of that spectrum.
What did I do?
Develop logo concept and system, create color schemes, design marketing materials (magazine ads and website wireframes), design and print physical labels for pump bottles and jars, as well as build physical acetate packaging boxes.
What tools an software did I use?
Adobe Photoshop, Adobe Illustrator, Cricut, Vinyl cutting and transferring, Transparent sticker paper transferring, box template building
