Branding & Identity / User Experience (UX) / Graphic Design
Limbitless Solutions Bionic Arm Empowerment Classes
Using personality and creativity to empower bionic users
Limbitless empowerment classes are the four spectrums of expression bionic users can embody when designing and ultimately wearing their prosthetic device. Sleeves are designed to be interchangeable, attached by magnets on top and underneath the bionic device. Developing these personality identifiers give users endless options to personalize their device multiple times throughout each day.
Who was involved?
My role: Design of logos, concepts, and branding
Albert Manero, President, Co-founder: Development of concepts, naming of classes
Dominique Courbin, Production, Co-founder: Development of concepts, naming of classes
Studio art interns: Painting concepts for class arm sleeves
Katie Crabb, public relations interns: Photography of bionic arm flat lay concepts
Albert Manero, President, Co-founder: Development of concepts, naming of classes
Dominique Courbin, Production, Co-founder: Development of concepts, naming of classes
Studio art interns: Painting concepts for class arm sleeves
Katie Crabb, public relations interns: Photography of bionic arm flat lay concepts
What software and tools were used?
Adobe Illustrator, Adobe Photoshop, Sketching
G O A L S
1.
Empower those with limb differences
Putting users own personality traits within their bionic arm, as well as allowing them to interchange between multiple facets of their personality through classes, can help increase ownership, attachment, and pride in the user's bionic arm.
2.
Remove stigma around limb difference and disability
Adding expression beyond just artistic embellishment to prosthetics can add even more value (and fun!) to an otherwise stigmatized medical device and condition. Changing people's perception of a limb difference from "What's wrong with you?" to "Woah that's a cool arm! Where can I get one?" is transforming what people think about disability.
3.
Normalize wearing prosthetics
Combining empowerment of users to feel less shame about their differences with the support of their surrounding community together help transform the normalcy of disability tech in everyday life. Prosthetics are just as normal as braces or glasses.
The process: What are the classes? What should they look like?
Figuring out how to divide the classes as well as appropriately name them was a challenge. At Limbitless, freedom of expression is very important, regardless of background or gender/sex. Our solution to creating these classes stemmed from a need to make sure every spectrum of expression was represented. This also included the need for classes to not be biased or stereotyped to persuade users to feel pressured to pick one over the other due to societal norms or standards that may or my not represent their true selves. Looking to house or element divisions in pop culture assisted the brainstorming.
Each final class's logo forms play off of the concept of infinity, hence why they rap around the Limbitless logo's icon: the mobius strip. Each class contains infinite possibilities of expression.
The result
